Shaping the Muchachos Experience
What started as a small barbershop quickly transformed into a thriving brand with a strong visual identity and a dedicated following. Since 2019, I’ve worked closely with Almog, the founder, to shape Muchachos’ image through high quality photography, engaging videos, and social media content that resonates.
"Muchachos" expanded, moved to a larger location, and evolved beyond just haircuts becoming a place where style, culture, and community come together. My role in this journey was to create visuals that tell their story, highlight their craftsmanship, and establish them as more than just a barbershop, but an experience.
This project reflects my approach to brand storytelling, content creation, and building an authentic visual identitythat leaves a lasting impression.
